Book
Why we buy : the science of shopping / Paco Underhill.
Record details
- ISBN: 9781416595243 (pbk.) :
- ISBN: 1416595244 (pbk.) :
- Physical Description: xii, 306 p. ; 22 cm.
- Edition: Updated and rev.
- Publisher: New York : Simon & Schuster Pbks., c2009.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Instead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping. |
Search for related items by subject
| Subject: | Consumer behavior. Marketing research. Shopping. |
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