"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers,"--
Record details
ISBN:9781591848134
Physical Description:print regular print 212 pages ; 22 cm
Prologue -- Part 1 The Revolution Is Foretold -- 1 Blinded by the New -- 2 The Logical Outcome -- 3 Why Digital Is So Sure About the Future... the Millennials! -- Part 2 Inventing New Media -- 4 How News Came to Wag the Dog -- 5 To Be, or Not to Be, Cool -- Part 3 The New Audience--And What It's Worth -- 6 Traffic Patterns -- 7 The Self-Promoters -- 8 Tech Men as Ad Men -- 9 Explaining Programmatic Advertising -- 10 The Advertising Curve -- Part 4 Counterrevolution -- 11 Th Netflix unRevolution -- 12 Screen Time -- 13 More Boxes -- 14 Consolidating Consolivision -- 15 Television Wants to Be Paid for -- 16 Finding the New Economics -- 17 No Neutrals in Net Neutrality -- 18 When YouTube Challenged TV--and Lost -- 19 YouTube Becomes Not YouTube -- 20 Facebook Television -- Part 5 The New Television--Or The New Old Television -- 21 Premium Plus Plus Plus -- 22 Repacking the Unbundle -- Part 6 Content Is Kind--Well, It Is On Television -- 23 Sine Qua Non -- 24 Television and the Way We Live Now -- 25 The Digital Postscript -- Acknowledgments -- Index.
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