The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere.
Record details
- ISBN: 9781451671865 (hc)
- Physical Description: vii, 229 p. : ill ; 24 cm.
- Edition: 1st Atria Books hardcover ed.
- Publisher: New York ; Atria Books, 2011.
Content descriptions
Formatted Contents Note: | 1. Little store on the prairie -- 2. The history of the mobile shopper -- 3. When to pop the commerce question? -- 4. Mobile commerce: no one's home -- 5. Mobile commerce: knock knock -- 6. Cracking bricks and mortar -- 7. Advertising on the commerce channel -- 8. Mobile rules to build by -- Initialism and acronym hell. |
Search for related items by subject
Subject: | Internet marketing. Teleshopping. Consumer behavior. |
Available copies
- 1 of 1 copy available at BC Interlibrary Connect. (Show)
- 0 of 0 copies available at Terrace Public Library.
Holds
- 0 current holds with 1 total copy.
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