Why we buy [sound recording] : the science of shopping / Paco Underhill.
Is there a method to our madness when it comes to shopping? Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why we buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgable consumers for control.
Record details
- ISBN: 9780739341926
- ISBN: 0739341928
- Physical Description: 7 sound discs : digital, Dolby processed.
- Publisher: New York : Random House Audio, p2000.
Content descriptions
General Note: | Unabridged. |
Creation/Production Credits Note: | Executive producer: Laura Wilson ; producer: Paul Ruben. |
Participant or Performer Note: | Read by Rick Adamson. |
Target Audience Note: | Adult. |
System Details Note: | Compact discs. |
Search for related items by subject
Subject: | Marketing research. Consumer behavior. Shopping. |
Genre: | Audiobooks. |
Available copies
- 2 of 2 copies available at Sitka.
- 2 of 2 copies available at BC Public Libraries. (Show)
- 1 of 1 copy available at Terrace Public Library. (Show preferred library)
Holds
- 0 current holds with 0 total copies.
Other Formats and Editions
Show All Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Terrace Public Library | B-CD 658.834 Und (Text) | 35151000023309 | Adult Non-fiction Audio Book | Volume hold | Available | - |
Kimberley Public Library | SPW CD 658.834 UND (Text) | 35137000047448 | Spoken Word | Volume hold | Available | - |