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Television Is the new television : the unexpected triumph of old media in the digital age Cover Image Book Book

Television Is the new television : the unexpected triumph of old media in the digital age

Wolff, Michael 1953- (author.).

Summary: "The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers,"--

Record details

  • ISBN: 9781591848134
  • Physical Description: print
    regular print
    212 pages ; 22 cm
  • Publisher: New York : Portfolio/Penguin, 2015.

Content descriptions

General Note:
Includes index.
Formatted Contents Note: Prologue -- Part 1 The Revolution Is Foretold -- 1 Blinded by the New -- 2 The Logical Outcome -- 3 Why Digital Is So Sure About the Future... the Millennials! -- Part 2 Inventing New Media -- 4 How News Came to Wag the Dog -- 5 To Be, or Not to Be, Cool -- Part 3 The New Audience--And What It's Worth -- 6 Traffic Patterns -- 7 The Self-Promoters -- 8 Tech Men as Ad Men -- 9 Explaining Programmatic Advertising -- 10 The Advertising Curve -- Part 4 Counterrevolution -- 11 Th Netflix unRevolution -- 12 Screen Time -- 13 More Boxes -- 14 Consolidating Consolivision -- 15 Television Wants to Be Paid for -- 16 Finding the New Economics -- 17 No Neutrals in Net Neutrality -- 18 When YouTube Challenged TV--and Lost -- 19 YouTube Becomes Not YouTube -- 20 Facebook Television -- Part 5 The New Television--Or The New Old Television -- 21 Premium Plus Plus Plus -- 22 Repacking the Unbundle -- Part 6 Content Is Kind--Well, It Is On Television -- 23 Sine Qua Non -- 24 Television and the Way We Live Now -- 25 The Digital Postscript -- Acknowledgments -- Index.

Search for related items by subject

Subject: Television broadcasting -- Forecasting
Mass media -- Forecasting
Digital media -- Forecasting

Available copies

  • 3 of 3 copies available at BC Interlibrary Connect. (Show)
  • 1 of 1 copy available at Terrace Public Library.

Holds

  • 0 current holds with 3 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Terrace Public Library 384.55 WOL (Text) 35151001011261 Adult Non-fiction Volume hold Available -
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