Book
Television Is the new television : the unexpected triumph of old media in the digital age
Record details
- ISBN: 9781591848134
-
Physical Description:
print
regular print
212 pages ; 22 cm - Publisher: New York : Portfolio/Penguin, 2015.
- Copyright: ©2015.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Prologue -- Part 1 The Revolution Is Foretold -- 1 Blinded by the New -- 2 The Logical Outcome -- 3 Why Digital Is So Sure About the Future... the Millennials! -- Part 2 Inventing New Media -- 4 How News Came to Wag the Dog -- 5 To Be, or Not to Be, Cool -- Part 3 The New Audience--And What It's Worth -- 6 Traffic Patterns -- 7 The Self-Promoters -- 8 Tech Men as Ad Men -- 9 Explaining Programmatic Advertising -- 10 The Advertising Curve -- Part 4 Counterrevolution -- 11 Th Netflix unRevolution -- 12 Screen Time -- 13 More Boxes -- 14 Consolidating Consolivision -- 15 Television Wants to Be Paid for -- 16 Finding the New Economics -- 17 No Neutrals in Net Neutrality -- 18 When YouTube Challenged TV--and Lost -- 19 YouTube Becomes Not YouTube -- 20 Facebook Television -- Part 5 The New Television--Or The New Old Television -- 21 Premium Plus Plus Plus -- 22 Repacking the Unbundle -- Part 6 Content Is Kind--Well, It Is On Television -- 23 Sine Qua Non -- 24 Television and the Way We Live Now -- 25 The Digital Postscript -- Acknowledgments -- Index. |
Search for related items by subject
| Subject: | Television broadcasting -- Forecasting Mass media -- Forecasting Digital media -- Forecasting |
Available copies
- 3 of 3 copies available at BC Interlibrary Connect. (Show)
- 1 of 1 copy available at Terrace Public Library.
Holds
- 0 current holds with 3 total copies.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Terrace Public Library | 384.55 WOL (Text) | 35151001011261 | Adult Non-fiction | Volume hold | Available | - |
- Baker & Taylor
The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers. 30,000 first printing. - Baker & Taylor
Argues that the increase in digital media has not made broadcast television obsolete, claiming that the power of broadast television is its primary purpose to create content, not aggregate it like many popular digital media platforms. - Penguin Putnam
"The closer the new media future gets, the further victory appears." --Michael Wolff
This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesnât come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?
Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.
Sure, the darlings of new mediaâBuzzfeed, HuffPo, Politico, and many moreâkeep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.
Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television.
We all know that Google and Facebook are thriving by selling online adsâbut theyâre aggregators, not content creators. As major brands conclude that banner ads next to text basically donât work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesnât change the balance of power. Television by any other name is the game everybody is trying to winâincluding outlets like The Wall Street Journal that never used to play the game at all.
Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us whatâs really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now. - Random House, Inc.
A fresh perspective on the ongoing war for media profits, and why the ultimate winners will surprise people
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed, theHuffington Post, and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising.
But the ugly truth, argues Michael Wolff, is that digital media isnât working for any content creator, old or new. Sure, Google and Facebook make a fortune selling online advertisingâbut theyâre aggregators, not creators. Both old and new media are barely making any money from online text. And as major advertisers conclude that banner ads next to text basically donât work, they flock back to the one format that still gets big results: television. The value of an eyeballâs attention to digital media has plummeted, while the value of a television eyeball continues to increase.
Of course television isnât what it used to beâitâs now âan almost unquantifiable flood of video across ever-present multiple screens, witty, informative, specialized, erudite, culturally prescient and perceptive (along with low and empty), that more and more annotates, curates, and informs most aspects, and hours, of our lives.â
Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Native advertising and sponsored content are the new forms of soap opera. Television, by any other name, is the game everybody is trying to winâfrom Netflix to YouTube to theWall Street Journal.
The result is both a new golden age of televisionâa competition for discerning niche audiences willing to pay big feesâand a commodity age, because the more video you make and own, without much regard for quality, the more advertising dollars you accrue. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
