Book
Television Is the new television : the unexpected triumph of old media in the digital age / Michael Wolff.
"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers,"--
Record details
- ISBN: 9781591848134
- Physical Description: 212 pages ; 22 cm
- Publisher: New York : Portfolio/Penguin, 2015.
- Copyright: ©2015.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Prologue -- Part 1 The Revolution Is Foretold -- 1 Blinded by the New -- 2 The Logical Outcome -- 3 Why Digital Is So Sure About the Future... the Millennials! -- Part 2 Inventing New Media -- 4 How News Came to Wag the Dog -- 5 To Be, or Not to Be, Cool -- Part 3 The New Audience--And What It's Worth -- 6 Traffic Patterns -- 7 The Self-Promoters -- 8 Tech Men as Ad Men -- 9 Explaining Programmatic Advertising -- 10 The Advertising Curve -- Part 4 Counterrevolution -- 11 Th Netflix unRevolution -- 12 Screen Time -- 13 More Boxes -- 14 Consolidating Consolivision -- 15 Television Wants to Be Paid for -- 16 Finding the New Economics -- 17 No Neutrals in Net Neutrality -- 18 When YouTube Challenged TV--and Lost -- 19 YouTube Becomes Not YouTube -- 20 Facebook Television -- Part 5 The New Television--Or The New Old Television -- 21 Premium Plus Plus Plus -- 22 Repacking the Unbundle -- Part 6 Content Is Kind--Well, It Is On Television -- 23 Sine Qua Non -- 24 Television and the Way We Live Now -- 25 The Digital Postscript -- Acknowledgments -- Index. |
Search for related items by subject
| Subject: | Television broadcasting > Forecasting. Mass media > Forecasting. Digital media > Forecasting. |
Available copies
- 3 of 3 copies available at BC Interlibrary Connect. (Show)
- 1 of 1 copy available at Terrace Public Library.
Holds
- 0 current holds with 3 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Terrace Public Library | 384.55 WOL (Text) | 35151001011261 | Adult Non-fiction | Volume hold | Available | - |
| LDR | 00963nam a2200289 i 4500 | ||
|---|---|---|---|
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| 020 | . | ‡a9781591848134 | |
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| 082 | 0 | 4. | ‡a384.55 ‡223 |
| 092 | . | ‡aON ORDER | |
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| 100 | 1 | . | ‡aWolff, Michael, ‡d1953- ‡eauthor. |
| 245 | 1 | 0. | ‡aTelevision Is the new television : ‡bthe unexpected triumph of old media in the digital age / ‡cMichael Wolff. |
| 264 | 1. | ‡aNew York : ‡bPortfolio/Penguin, ‡c2015. | |
| 264 | 4. | ‡c©2015. | |
| 300 | . | ‡a212 pages ; ‡c22 cm | |
| 336 | . | ‡atext ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡2rdamedia | |
| 338 | . | ‡avolume ‡2rdacarrier | |
| 500 | . | ‡aIncludes index. | |
| 505 | 0. | ‡aPrologue -- Part 1 The Revolution Is Foretold -- 1 Blinded by the New -- 2 The Logical Outcome -- 3 Why Digital Is So Sure About the Future... the Millennials! -- Part 2 Inventing New Media -- 4 How News Came to Wag the Dog -- 5 To Be, or Not to Be, Cool -- Part 3 The New Audience--And What It's Worth -- 6 Traffic Patterns -- 7 The Self-Promoters -- 8 Tech Men as Ad Men -- 9 Explaining Programmatic Advertising -- 10 The Advertising Curve -- Part 4 Counterrevolution -- 11 Th Netflix unRevolution -- 12 Screen Time -- 13 More Boxes -- 14 Consolidating Consolivision -- 15 Television Wants to Be Paid for -- 16 Finding the New Economics -- 17 No Neutrals in Net Neutrality -- 18 When YouTube Challenged TV--and Lost -- 19 YouTube Becomes Not YouTube -- 20 Facebook Television -- Part 5 The New Television--Or The New Old Television -- 21 Premium Plus Plus Plus -- 22 Repacking the Unbundle -- Part 6 Content Is Kind--Well, It Is On Television -- 23 Sine Qua Non -- 24 Television and the Way We Live Now -- 25 The Digital Postscript -- Acknowledgments -- Index. | |
| 520 | . | ‡a"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers,"-- | |
| 650 | 0. | ‡aTelevision broadcasting ‡xForecasting. | |
| 650 | 0. | ‡aMass media ‡xForecasting. | |
| 650 | 0. | ‡aDigital media ‡xForecasting. | |
| 949 | . | ‡b35151001011261 ‡c384.55 WOL ‡lAdult Non-fiction ‡mbook ‡oBTE ‡p31.00 ‡q1 ‡sIn process | |
| 905 | . | ‡uMark | |
| 901 | . | ‡a109951584 ‡bSystem Local ‡c109951584 ‡tbiblio | |
