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Record details

  • ISBN: 9781926812731
  • ISBN: 1926812743
  • ISBN: 9781926812748
  • Physical Description: 1 online resource.
    electronic resource
  • Publisher: Vancouver : Douglas & McIntyre, 2012.

Content descriptions

General Note: Includes index.
Formatted Contents Note: The Public of Public Broadcasting -- Labour -- Entertainment -- The French -- Sports -- News -- Radio -- Money -- The plan -- The end.
Summary, etc.: In 2004, CBC television had sunk to its lowest audience share in its history. That same year, Richard Stursberg, an avowed popularizer with a reputation for radical action, was hired to run CBC's Television services and by 2008 his role was expanded to head of all English services: television, online and radio. With incisive wit, Stursberg tells the story of the struggle that resulted-- a struggle that lasted for six turbulent and controversial years. Shortly after Stursberg arrived, the corporation locked out its employees for two months. Four years later, he signed the most harmonious labour contract to date. He lost the television rights for the 2010 and 2012 Olympic Games. He won the biggest NHL contract in history. He had unprecedented ratings successes. He had terrible flops. He enjoyed the best radio, television and online ratings in CBC's history. He fought endless wars with the CBC president and board about the direction of the corporation and ultimately was dismissed.
Subject: Stursberg, Richard -- 1947-
Canadian Broadcasting Corporation. -- English Networks -- History
Canadian Broadcasting Corporation -- History
Public television -- Canada
Television broadcasting -- Canada
Radio broadcasting -- Canada
Broadcasters -- Canada -- Biography
Genre/Form: Electronic books.
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