E-book
Get to the top on Google tips and techniques to get your site to the top of the search engine rankings, and stay there
Record details
- ISBN: 9781857884036 (electronic bk.)
- ISBN: 1857884035 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (256 p.) - Publisher: London, U.K. ; Boston : Nicholas Brealey Pub., 2008.
Content descriptions
| General Note: | Title from title screen. |
| Formatted Contents Note: | Foreword; SETTING THE SCENE; The size of the prize; The seven-step approach; The Get to the Top on Google case study; STEP 1: PHRASES THAT PAY; 1.1 Proposition development; 1.2 Keyword discovery; 1.3 Keyword attractiveness; 1.4 Keyword deployment; STEP 2: COURTING THE CRAWL; 2.1 How Google finds sites and pages; 2.2 Setting up a new site; 2.3 Managing an existing site; 2.4 Site structure and navigation; STEP 3: PRIMING YOUR PAGES; 3.1 How Google stores information; 3.2 On-page optimization; 3,3 Asset optimization; 3.4 Manipulating snippets and SERPs; STEP 4: LANDING THE LINKS. |
| System Details Note: | Requires OverDrive Media Console |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Internet marketing Internet searching Web search engines Google -- Google Business enterprises -- Computer networks Internet marketing |
| Genre: | EBOOK. Electronic books. |
