"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere.
Record details
ISBN:9781451671865 (hc)
Physical Description:print vii, 229 p. : ill ; 24 cm.
Edition:1st Atria Books hardcover ed.
Publisher:New York ; Toronto : Atria Books, 2011.
Content descriptions
Formatted Contents Note:
1. Little store on the prairie -- 2. The history of the mobile shopper -- 3. When to pop the commerce question? -- 4. Mobile commerce: no one's home -- 5. Mobile commerce: knock knock -- 6. Cracking bricks and mortar -- 7. Advertising on the commerce channel -- 8. Mobile rules to build by -- Initialism and acronym hell.