Switch : how to change things when change is hard

Heath, Chip. (Author). Heath, Dan, 1973- (Added Author).

Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistl

Record details

ISBN: 9780307357274
ISBN: 9780739376966
ISBN: 0307357279
ISBN: 0739376969
Physical Description: print
305 p ; 22 cm.
Publisher: Toronto : Random House Canada, c2010.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.